There is a saying that we use so often it is starting to become a cliche, but the reason for this is that it is true. If you wanted to rewire your office, you would employ an electrician, if you had a dispute that ended up going to court, you would seek professional legal advice.
Why? Because professionals always get better results for you. So when it comes to looking at the marketing of your business, why leave this to a fresh graduate with no experience? Again, would you want someone of this level to represent you in court? To get the best results, you need to employ someone with a high level of experience.
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You may choose to hire a Marketing Director with years of experience. They will command a higher wage and for this, you should expect a wealth of knowledge and a brilliant strategist.
However, the problem with marketing is that in order to utilize the full marketing mix, you need to have knowledge and skills of several different disciplines.
You need PR, SEO, graphic design, web design, copywriting, social media, telephone skills, and email marketing skills as well as software to monitor the performance of every activity you do.
No matter how exceptional your Marketing Director is there is nowadays they will have the ability to deliver all of the marketing mixes, regularly, to the level that your business requires.